The World Breastfeeding Week-2016 theme was on raising awareness of the links between breastfeeding and the Sustainable Development Goals (SDGs). Institutional role in breastfeeding promotion A woman is seen at the maternity ward of the sub divisional hospital in the east Indian state of Bihar. Institutional role in breastfeeding promotion A woman is seen at the maternity ward of the sub divisional hospital in the east Indian state of Bihar. Aiming at SDGs this World Breastfeeding Week On this World Breastfeeding Week, Breastfeeding Promotion Network of India (BPNI) a 25 year old registered nonprofit working for the promotion of breastfeeding, appeals for pledging to aim big for SGDs.